Caleb’s Kola

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When the founders of Caleb’s Kola came to us to promote their new kraft cola they asked for a range of different sizes chalkboard’s wich we could draw on different existing bars and restaurants.
On the chalkboard’s we incorporated the caracteristic bottle with their logo a little bit bigger, so it would be visible at a bigger distance, added the ingriedients and branding typography.

 

Vintage Illustrations

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Scratchboard or clayboard is a engraving illustration technique where you use very thin lines to get a realistic shape. This was used back in the 19th century for advertisment.
Here are some of the images we posted on Instagram the last couple of months and show the possibilities of this style we love so much.

 

 

5 YEARS Studio Chalkboard

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Hooray! Chalkboard celebrates her 5th year with this A4 poster, printed on 350 gr. textured paper. All our previous clients will receive one the next couple of weeks.
On the front you can find our new logo, the heraldic shields of the Provence of Utrecht, our city Zeist, a CB monogram, my portrait and lots of detailed handmade lettering. The poster is made in style of 19th century typography and illustrations. On the back a range of illustrations and lettering we made in the past 5 years.
We made a selection of 10 limited edition posters wich you can find in the webshop.

 

Jacobs Douwe Egberts

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De Oude Bieb (The Old Library) in Zeewolde gets her name from the many second hand books they have and the old purpose of the location. In collaboration with Jacobs Douwe Egberts we designed the chalkboard behind the counter where they serve the best coffee and fresh apple pie. The chalkboard contains all kinds of quotes, the logo’s of Douwe Egberts and Pickwick and coffee and tea illustrations to give it a personal touch.

 

Client: Jacobs Douwe Egberts
Location: De Oude Bieb, Zeewolde
Photogaphy: Vera Bos

 

Royal Talens

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Gerwin, brandmanager for Royal Talens invited us to come up with an idea to illustrate their heritage of creative products for a booth at Creative World in Frankfurt, Germany.
We filled a large wall with all kinds of vintage labels, a quote and represented logo’s and used the design for coffee cups and paper bags.

 

 


 

The Flavour Company

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Eric & Martijn, two young aspiring entrepreneurs from Nijmegen where looking for an update of their branding and packaging of sample flavour packs.
We provided them with a range of different sleeves for the custom boxes they already had. The nine whiskey, rum, gin and cognac boxes each came with a different booklet, 26 different illustration where hand drawn for each label and on top of that we came up with a new logo and typography to match the story.

 

 

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“There is so much choice in whiskey’s. It’s almost impossible to taste them all and to discover what you like the most. Start at the beginning. With these Starters Pack’s you will taste and discover the most common whisky’s: bourbon, blend and single malt.”

 

 

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Hoi Anh – Vietnamese streetfood

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You can buy anything these days at the school campus in Utrecht, even Vietnamese streetfood made by a very enthausiastic owner.
This 20 meter long border around the open kitchen was filled with typical Vietnam illustrations and some easy to read lettering.

Every project is presented the same way, all drawings are made by hand and presented to you at scale and a mockup on a photo, so you know exactly what it will look like at the location.

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Bottles & Booze, Utrecht

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Old labels from whiskey, beer and other liquor inspired us to come up with a plan to fill this backdrop wall in this vintage liquor store in Utrecht.
Krijtbord Bottles and Booze - Copyright Chalkboard copy

Typografie Bottles and Booze - Copyright Chalkboard

 

“We created three different fonts wich where used

to type all the provided quotes”

 

 

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Krijtbord detail Bottles and Booze - Copyright Chalkboard copy

 

Restaurant Stipplein, Veenendaal

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When Rieki and her companion opened their restaurant in 2015 in the small town of Veenendaal they wanted their 45 m2 chalkboard filled with all kinds of qotes and illustrations. The restaurant serves a combination of freshly cut meat and authentic meals backed on the famous Josper Grill wich all needed to be incorporated in to the design.

After a long conversation about what kind of quotes, products and butcher cut illustraions they wanted to see we started our drawings on paper with white markers and pens. Tracing them all in Illustrator and presented them on a large print on scale.

The inspiration for the typgraphy came from old butcher and restaurant advertisments dating back to the 19th and the beginning of the 20th century. We made some custom fonts based on that period wich where used for the quotes and wordmarks and placed everything on a grid so some items where bigger than others but still there was not to much black wall between each item. It needed to be an informative wall, but also set the vibe of the restaurant.

After some corrections we drew everything on the wall in just 3 days using a total amount of 50 paintmarkers. Well pleased with the result they opened just in time for the season to start and have been triving ever since.

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“We are opening our restaurant in a couple of month and have a chalkboard.
The only challenge is that it’s almost 10 meters long and 4,5 meters in height.”

 

 

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Krijtbord restaurant stipplein veenendaal chalkboard viktor utrecht

Theater de Flint, Amersfoort

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A restaurant called Trek, best translated as Hungry, set next to the vouyer in a modern theater in the town of Amerfoort. This 50 m2 chalkboard wall was a challenge, not only was it made out of different panels with gaps in between them, it was also painted with a semi-gloss paint.

We designed an almost mirrored wall so both sides of the bar would be identical with the same lettering and information. The typography came from old theater and movie posters from the period of Houdini and where all drawn in to diferent fonts.

Because of all the different panels we had to make a grid where everything was centered correctly and text wouldn’t get stuck in gaps. In the final steps we choose to add a nice glossy gold to it, to get that luxery feel.

 

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