When Rieki and her companion opened their restaurant in 2015 in the small town of Veenendaal they wanted their 45 m2 chalkboard filled with all kinds of qotes and illustrations. The restaurant serves a combination of freshly cut meat and authentic meals backed on the famous Josper Grill wich all needed to be incorporated in to the design.
After a long conversation about what kind of quotes, products and butcher cut illustraions they wanted to see we started our drawings on paper with white markers and pens. Tracing them all in Illustrator and presented them on a large print on scale.
The inspiration for the typgraphy came from old butcher and restaurant advertisments dating back to the 19th and the beginning of the 20th century. We made some custom fonts based on that period wich where used for the quotes and wordmarks and placed everything on a grid so some items where bigger than others but still there was not to much black wall between each item. It needed to be an informative wall, but also set the vibe of the restaurant.
After some corrections we drew everything on the wall in just 3 days using a total amount of 50 paintmarkers. Well pleased with the result they opened just in time for the season to start and have been triving ever since.
“We are opening our restaurant in a couple of month and have a chalkboard.
The only challenge is that it’s almost 10 meters long and 4,5 meters in height.”